Our Team


Galen Silvestri

Executive Director

Galen is Co-Founder and Co-Director of United Roots, a long-time community organizer, youth educator and media producer, and has worked with organizations like Men’s Story Project and the Y-Step collective for racial equity. He has over sixteen years of experience developing campaigns, projects, and programs in partnership with local and national communities.


Cordell Hayes

Administrative Coordinator

My name is Cordell Hayes. I am a graphic designer and musician from Oakland, California. I am the fifth born out of seven children. I have been doing art since I was a child and have displayed and sold my first piece of art at the age of 8. I have been doing digital design since the age of 14 and committed myself to learning more about different forms of media throughout the years. I have a background in Adobe Illustrator, Photoshop, Premiere, After Effects, cinema 4d, Reason, Logic, Protools, and many more media programs. My passion is creating different forms of art and symphonies. Life as an artist is definitely a journey and I aim to build with other artists while I am still here on earth. Team work makes the dreams work, so I take pride in building with my community.


Desmond Holt

Program Manager

Desmond Holt (DesignerDesmond formally DB1) is an Autodidact Visual Design and Media expert. He utilizes multiple disciplines from photo retouching to 3d motion graphics to build brands for local bay area musicians to engage their fans and supporters. At the age of 29, he has 10+ yrs of experience working with musicians who present meaningful and impactful music . For the past 5 years, Desmond has been working with small business owners to build online presences for their respective businesses. Using several content management systems, Desmond is able to use his extensive design knowledge with HTML & CSS to create custom websites outfitted with custom product photography.


Raymundo Peralta

Administrative Coordinator

Raymundo Peralta is an aspiring filmmaker from Oakland, California. He attended San Francisco State University and earned his Bachelor’s in Cinema. He has worked in multiple productions through a small media company in Oakland, California and recently completed his first feature film credit as a 2nd assistant director. Raymundo believes in creating media that deals with social justice amongst minorities and people of color and his love for horror cinema continues to push him to break the boundaries of filmmaking.


Gino Pastori-Ng

Development Director

Gino was born and raised in East Oakland, California. After completing a B.A. in psychology at UC Santa Cruz, Gino spent 2 years teaching English in South America and Asia. Back in his hometown, he supported the launch of a new elementary school in East Oakland and educated thousands of California voters about environmental legislative action before finding his calling in youth-led social entrepreneurship.  He has spent most of the last 7 years supporting Bay Area youth to launch their own social enterprises.


Tammy Chan

Operations Director

Tammy has a multidisciplinary background, including over 9+ years in Corporate Finance and Informational Technology. She is also the co-founding Executive Director of Conversations for Good, a 501(c)(3) charity helping to connect students and job seekers with volunteer job professionals. Tammy is also involved as the Director of Operations for IIIJ Foundation, think tank commissioned by the tech elite, formed to advance the understanding of innovation. Her passion is in building integrated processes and business systems that would enable organizations to work efficiently.


Rafael Flores

Co-Founder of Green Eyed Media

Rafael Flores is a bi-lingual Chicano filmmaker who also teaches at San Francisco State University’s Cinema Department. He is Phi Beta Kappa Scholar who specializes in Screenwriting, Directing, Social Justice Film Production, Chicano Cinema, and Third Cinema. Mr. Flores is also the co-founder of production company Green Eyed Media and The Hidden Gem Creative Studios.


Adimu Madyun

DetermiNation Program Facilitator & Cultural Educator

Adimu Madyun is an educator, filmmaker and musician. Adimu has produced films and music in both the United States and various countries in Africa. Adimu has worked with the Oakland Unified School District for over 5 years as an educator and youth counselor. Adimu also facilitates a men of color achievement circle at United Roots, DetermiNation, and directly trains youth in media and music production.

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